3 Female-Founded Canadian Beauty Brands Leading the Sustainability Movement
1. Everist
Waterless Beauty for a Smaller Footprint
Founder: Jayme Jenkins & Jessica Stevenson
Sustainability Focus: Waterless formulas, compostable tubes, plastic-free beauty
Traditional shampoos, conditioners, and body washes contain over 70% water—meaning consumers pay for plastic-heavy, diluted formulas. Everist flips the script with waterless hair and body concentrates that are highly potent, travel-friendly, and sustainable.
- 20x award-winning for eco-friendly innovation
- 77% smaller carbon footprint than traditional beauty products
- Aluminum packaging that’s infinitely recyclable
Why It’s a Game-Changer:
By removing excess water, Everist’s products reduce packaging waste and shipping emissions, making them an eco-friendly alternative to traditional hair and body care.
2. Paume
Elevating Hand Care with Sustainability
Founder: Amy Welsman
Sustainability Focus: Refillable hand care, post-consumer recycled packaging, plant-based ingredients
What started as a mission to create a better hand sanitizer turned into a full-fledged sustainable hand care brand. Paume designs refillable hand soaps, creams, and sanitizers that keep hands nourished—without the wasteful plastic.
- Refillable dispensers and bulk refill options
- Post-consumer recycled materials in every package
- Plant-powered formulas that are effective & non-toxic
Why It’s a Game-Changer:
Paume proves that luxury hand care doesn’t have to be wasteful. Their refill system keeps plastic out of landfills, making it easy for consumers to reduce waste—without sacrificing style or efficacy.
3. Ember Wellness
Waterless Skincare for a Zero-Waste Routine
Founder: Jennifer Harper
Sustainability Focus: Waterless formulas, refillable packaging, minimal-waste beauty
What if your skincare routine had zero plastic waste? That’s the vision behind Ember Wellness, a brand revolutionizing skincare with solid serums and moisturizers—no plastic bottles required.
- Water-free formulas that last longer & perform better
- Innovative solid skincare bars shaped like gua sha tools
- Aluminum & glass packaging that’s fully recyclable
Why It’s a Game-Changer:
By eliminating water from skincare, Ember concentrates the best botanical ingredients into powerful, zero-waste bars that work harder—without wasteful packaging.
Sustainable Beauty Starts with Better Choices
These three Canadian indie beauty brands prove that sustainability and performance can coexist. By choosing waterless formulas, refillable packaging, and ethical ingredients, Everist, Paume, and Ember Wellness are leading the charge toward a waste-free beauty industry.