The Best Canadian Makeup Brands You Should Know Now

Canada’s beauty scene is thriving, and the makeup category is no exception. There’s a new generation of Canadian makeup companies redefining what it means to be clean, high-performance, and proudly local.

Whether you're after pigment-packed lip colour, skin-nourishing foundations, or formulas that multitask, these brands from the Indie Beauty Collective bring the innovation, intention, and payoff. Here are the ones to watch—and wear.

From multi-use pigments to science-backed lash care, these are the homegrown beauty brands worth adding to your kit.

Elate Beauty

Elate Beauty is a leader in refillable, low-waste cosmetics. Their bamboo compacts and pressed powders are as beautiful as they are eco-conscious, and the formulas—plant-based, cruelty-free, high-performing—live up to the packaging.

Da Lish Cosmetics

Da Lish specializes in clean beauty staples that are handcrafted in Toronto. Known for their velvety lip and cheek tints and ultra-flattering neutrals, the brand’s easy-to-wear colour range suits every day and every skin tone.

Evalina Beauty

Evalina Beauty delivers lightweight, nourishing makeup that doubles as skincare. Think lip glosses enriched with hydrating oils and concealers that brighten without caking. It’s all about elegance, ease, and wearability.

Phytosurgence

Phytosurgence is for the pigment purists. Their cream blushes, highlighters, and multi-purpose pots come in stunning textures and nuanced shades—designed to flatter every age and skin tone. Expect editorial colour payoff with skincare sensibility.

Plume

Plume Science brings a scientific edge to beauty with lash and brow serums made to nourish and enhance. Their amplifying mascara and brow pomades pair perfectly with their cult-favourite growth formulas, delivering both instant impact and long-term results.

Birch Babe

Birch Babe blends skincare and makeup in easygoing, buildable formats. From tinted balms to bronzing sticks, every product is vegan, cruelty-free, and packaged with sustainability in mind. This brand is made for low-maintenance mornings and natural radiance seekers.

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