Shop Canadian Beauty is where you discover the brands being created and built across this country, and now where you can shop them too. Browse more than 120 independent Canadian brands in our Directory, or shop a hand-picked edit of their products in one place, with every order shipped straight from the maker.
The Story
It started with a group chat. In early 2025, a handful of Canadian indie beauty founders were looking for ways to support one another as tariffs threatened the businesses they had built. What began as a shared list quickly became a public directory, and within weeks more than 100 brands had joined and Canadians across the country were using it to shop closer to home.
That moment has grown into a lasting habit. More Canadians are choosing homegrown brands on purpose, because the formulas are exceptional and the people behind them are their neighbours. So we’ve made it easier. The Directory remains open to every brand that meets our standard, and our Shop brings together a curated edit you can buy right here.
The Canadian Beauty Standard
- Majority Canadian-owned
- Headquartered in Canada
- Making at least half of its finished products in Canada
Thoughtfully made, proudly Canadian, and worth choosing every day.
Connect With Us
We believe that beauty is more than skin deep — it's a reflection of values. Whether you're a consumer looking to support local brands or a Canadian company wanting to be featured, we welcome you to be part of this growing community. Are you a Canadian beauty brand? Submit your brand to join the collective.