Ingredients in Canadian beauty
What is in the products on our shelves, in plain words: what each ingredient is, where it comes from and which Canadian brands use it.
01
Hydrate
Draw in water and hold it, so skin and lips feel comfortable.
Aloe Vera
The cooling gel inside a succulent’s leaf, a long-time favourite for hydration.
Glycerin
The humble humectant that pulls water into skin.
Hyaluronic Acid
A moisture magnet that holds many times its weight in water.
Red Algae and Bull Kelp
Cold-water seaweed from off Vancouver Island, rich in sugars that hold water.
02
Soften
Oils and butters that cushion and condition.
Camellia Seed Oil
A silky seed oil from a cousin of the tea plant, light enough to disappear into skin.
Coconut Oil
A solid-at-room-temperature oil that helps colour glide and soap lather.
Jojoba Oil
A light, stable oil from a desert shrub that feels a lot like skin’s own.
Shea Butter
A rich, plant-based butter that has softened and protected dry skin for generations.
Squalane
A weightless oil that mirrors one of skin’s own lipids, so it sinks in without a trace.
Sunflower Seed Oil
A golden everyday oil, rich in the fatty acids skin likes.
03
Repair
Support the skin barrier and calm the look of redness.
Centella Asiatica
A leafy herb used for generations to calm skin, often called cica.
Ceramides
Lipids skin makes on its own, added back to support the barrier.
Niacinamide
The quiet all-rounder: a form of vitamin B3 that strengthens skin and plays well with everything else.
Peptides
Short chains of amino acids that act as messengers in skin.
04
Brighten
Antioxidants that help tone look even and fresh.
05
Refine
Gently loosen dull surface skin.
06
Glow
What gives makeup its shimmer and its feel.
HydrateDraw in water and hold it, so skin and lips feel comfortable.
Aloe Vera
Aloe Barbadensis Leaf JuiceThe cooling gel inside a succulent’s leaf, a long-time favourite for hydration.
Glycerin
GlycerinThe humble humectant that pulls water into skin.
Hyaluronic Acid
Sodium HyaluronateA moisture magnet that holds many times its weight in water.
Red Algae and Bull Kelp
Maris Element™ complex (Maris Dae’s blend of bull kelp and Mazzaella japonica)Cold-water seaweed from off Vancouver Island, rich in sugars that hold water.
SoftenOils and butters that cushion and condition.
Camellia Seed Oil
Camellia Oleifera Seed OilA silky seed oil from a cousin of the tea plant, light enough to disappear into skin.
Coconut Oil
Cocos Nucifera (Coconut) OilA solid-at-room-temperature oil that helps colour glide and soap lather.
Jojoba Oil
Simmondsia Chinensis (Jojoba) Seed OilA light, stable oil from a desert shrub that feels a lot like skin’s own.
Shea Butter
Butyrospermum Parkii (Shea) ButterA rich, plant-based butter that has softened and protected dry skin for generations.
Squalane
SqualaneA weightless oil that mirrors one of skin’s own lipids, so it sinks in without a trace.
Sunflower Seed Oil
Helianthus Annuus (Sunflower) Seed OilA golden everyday oil, rich in the fatty acids skin likes.
RepairSupport the skin barrier and calm the look of redness.
Centella Asiatica
Centella Asiatica ExtractA leafy herb used for generations to calm skin, often called cica.
Ceramides
Ceramide NP, Ceramide AP, Ceramide EOP (varies by formula)Lipids skin makes on its own, added back to support the barrier.
Niacinamide
NiacinamideThe quiet all-rounder: a form of vitamin B3 that strengthens skin and plays well with everything else.
Peptides
Varies by formula (names such as Palmitoyl Tripeptide-1)Short chains of amino acids that act as messengers in skin.
BrightenAntioxidants that help tone look even and fresh.
Vitamin C
Ascorbic Acid and its stable derivativesA brightening antioxidant, usually used in stable forms that last in a formula.
Vitamin E
TocopherolAn antioxidant that conditions skin and helps keep the oils in a formula fresh.
RefineGently loosen dull surface skin.
Glycolic Acid
Glycolic AcidA small acid from sugar cane that loosens dull surface skin.
GlowWhat gives makeup its shimmer and its feel.
Mica
MicaA shimmering mineral that gives makeup a soft, natural glow.
Peppermint Oil
Mentha Piperita (Peppermint) OilA cooling essential oil that gives lip oils their refreshing tingle.
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Questions
Why only these ingredients?
This page lists ingredients found in products we sell today, so every ingredient links to something you can buy. New ingredients appear as new products arrive.
Is an ingredient on this page safe for me?
We explain what each ingredient is and who uses it. We do not give medical advice. Patch test anything new, and ask a doctor or pharmacist about your own skin.
What does INCI mean?
INCI is the standard naming system for cosmetic ingredients. It is how ingredients appear on a label, so you can match the name on a pack to the page here.
Where do the descriptions come from?
From the brands' own product pages, written in our words, plus public references listed on each ingredient page. Brand claims are attributed to the brand.