Ingredients in Canadian beauty

What is in the products on our shelves, in plain words: what each ingredient is, where it comes from and which Canadian brands use it.

01

Hydrate

Draw in water and hold it, so skin and lips feel comfortable.

02

Soften

Oils and butters that cushion and condition.

03

Repair

Support the skin barrier and calm the look of redness.

04

Brighten

Antioxidants that help tone look even and fresh.

05

Refine

Gently loosen dull surface skin.

06

Glow

What gives makeup its shimmer and its feel.

HydrateDraw in water and hold it, so skin and lips feel comfortable.

Aloe Vera

Aloe Barbadensis Leaf Juice

The cooling gel inside a succulent’s leaf, a long-time favourite for hydration.

Glycerin

Glycerin

The humble humectant that pulls water into skin.

Hyaluronic Acid

Sodium Hyaluronate

A moisture magnet that holds many times its weight in water.

Red Algae and Bull Kelp

Maris Element™ complex (Maris Dae’s blend of bull kelp and Mazzaella japonica)

Cold-water seaweed from off Vancouver Island, rich in sugars that hold water.

SoftenOils and butters that cushion and condition.

Camellia Seed Oil

Camellia Oleifera Seed Oil

A silky seed oil from a cousin of the tea plant, light enough to disappear into skin.

Coconut Oil

Cocos Nucifera (Coconut) Oil

A solid-at-room-temperature oil that helps colour glide and soap lather.

Jojoba Oil

Simmondsia Chinensis (Jojoba) Seed Oil

A light, stable oil from a desert shrub that feels a lot like skin’s own.

Shea Butter

Butyrospermum Parkii (Shea) Butter

A rich, plant-based butter that has softened and protected dry skin for generations.

Squalane

Squalane

A weightless oil that mirrors one of skin’s own lipids, so it sinks in without a trace.

Sunflower Seed Oil

Helianthus Annuus (Sunflower) Seed Oil

A golden everyday oil, rich in the fatty acids skin likes.

RepairSupport the skin barrier and calm the look of redness.

Centella Asiatica

Centella Asiatica Extract

A leafy herb used for generations to calm skin, often called cica.

Ceramides

Ceramide NP, Ceramide AP, Ceramide EOP (varies by formula)

Lipids skin makes on its own, added back to support the barrier.

Niacinamide

Niacinamide

The quiet all-rounder: a form of vitamin B3 that strengthens skin and plays well with everything else.

Peptides

Varies by formula (names such as Palmitoyl Tripeptide-1)

Short chains of amino acids that act as messengers in skin.

BrightenAntioxidants that help tone look even and fresh.

Vitamin C

Ascorbic Acid and its stable derivatives

A brightening antioxidant, usually used in stable forms that last in a formula.

Vitamin E

Tocopherol

An antioxidant that conditions skin and helps keep the oils in a formula fresh.

RefineGently loosen dull surface skin.

Glycolic Acid

Glycolic Acid

A small acid from sugar cane that loosens dull surface skin.

GlowWhat gives makeup its shimmer and its feel.

Mica

Mica

A shimmering mineral that gives makeup a soft, natural glow.

Peppermint Oil

Mentha Piperita (Peppermint) Oil

A cooling essential oil that gives lip oils their refreshing tingle.

Questions

Why only these ingredients?

This page lists ingredients found in products we sell today, so every ingredient links to something you can buy. New ingredients appear as new products arrive.

Is an ingredient on this page safe for me?

We explain what each ingredient is and who uses it. We do not give medical advice. Patch test anything new, and ask a doctor or pharmacist about your own skin.

What does INCI mean?

INCI is the standard naming system for cosmetic ingredients. It is how ingredients appear on a label, so you can match the name on a pack to the page here.

Where do the descriptions come from?

From the brands' own product pages, written in our words, plus public references listed on each ingredient page. Brand claims are attributed to the brand.