Explore Our Directory of Canadian Indie Beauty Brands

8 Faces

Ontario

8 Faces Beauty creates skincare products using rare botanicals and clean beauty principles to promote radiant skin.

Active Humans

British Columbia

Aerosol-free deodorant spray for underarm and body created by two wellness obsessed founders. Made with a unique base of sugarcane fermentation and naturally derived scent profiles that multi-function as body mist.

Anto Yukon

British Columbia

Anto Yukon creates soap and soaks with luxe nature based ingredients and inspiration, from the Yukon to your bath.

Argéniq

Alberta

Argéniq blends science and nature to simplify beauty. Our antibacterial, hypoallergenic fabrics elevate skincare with innovation, sustainability, and effortless luxury—designed for modern routines and healthier skin.

Artha Ayurveda

Ontario

Rooted in the authenticity of ancient Ayurvedic tradition, Artha Ayurveda is a heritage skincare brand that crafts premium formulations while upholding the highest standards of purity and efficacy. Our philosophy of Harmony through Balance brings holistic wellness to life through luxurious, restorative self-care rituals.

Bare and Fair

British Columbia

Bare & Fair Skincare is a natural skincare startup creating premium, sensorial rituals rooted in ingredient integrity, where purity meets luxury. We blend time-honored botanicals (like saffron, turmeric, and curcumin) with modern formulation thinking to deliver visible results without compromising on clean standards. Every product is designed for the conscious customer who wants efficacy, transparency, and an elevated experience in one. From soothing clarifying serums to radiance-boosting facial oils, we're building a minimalist, high-performance line that celebrates real skin and real and natural ingredients. Our mission is simple: help you achieve healthy, radiant skin—so you feel confident bare.

Bathorium

Ontario

Bathorium provides luxurious bath soaks and bombs made with natural ingredients to nourish the skin and relax the mind.

Bella Aura Skincare

Ontario

We believe exceptional skincare isn’t measured by how many products you use, but by how intelligently they’re formulated. Because doing more has never been our goal. Helping skin achieve more—with less—is.

Birch Babe

Ontario

Birch Babe is an award-winning, female and family-owned brand offering high-quality skincare for the low-maintenance babe. Enjoy 60+ vegan, cruelty-free, and sustainably packaged essentials for the whole family.

Blossera Care

Ontario

Blossera Care is on a mission to be the trusted source for safe, expert-reviewed maternal care. Blossera combine evidence-informed standards with an elevated product experience and support through every stage of motherhood.

Blume

British Columbia

Blume creates effective, clean, and gentle products designed for acne-prone and sensitive skin. With results-driven formulas and soothing ingredients, Blume delivers powerful skincare that works.

Céla By Celine Tadrissi

Ontario

Céla by Celine Tadrissi is a Canadian, female-founded skincare brand inspired by spa rituals and powered by clean, botanical ingredients. Made in Canada. Cruelty-free. Wellness-first.

Cheekbone Beauty

Ontario

Cheekbone Beauty is an Indigenous-owned makeup brand from St. Catharines, Ontario, founded by Jenn Harper. Its vegan, cruelty-free colour cosmetics come in refillable, reusable or plantable packaging, and the brand has given more than $200,000 to community causes.

Chorus Supernatural

British Columbia

Chorus Supernatural offers 100% natural skincare and body care, crafted with sustainably sourced ingredients from Vancouver Island. Their products are CertClean certified, cruelty-free, and free from harmful chemicals. With multiple Clean Beauty Awards, Chorus leads the way in clean, effective beauty.

Cocoon

Cocoon makes Health Canada approved acne supplements that work by targeting hormonal root causes. Our flagship product, Balance, supports estrogen balance to restore hormonal harmony and prevent breakouts at the source.

Cocoon Apothecary

Ontario

Cocoon Apothecary is Canadian-made, plant-based skincare for people who want natural without compromising performance. Thoughtfully formulated, Ecocert certified, and made in-house since 2003.

Collage

British Columbia

Collage's skincare system harnesses naturally derived ingredients for every stage of life. Multi-weight hyaluronic acid delivers intense, sustained hydration, while botanicals like willow bark, chamomile, and green tea leaf extract gently exfoliate and nourish, boosting skin tone and radiance.

Complete Elixir

British Columbia

Founded by Clara Song, Complete Elixir creates science-driven, age-defying skincare that combines advanced cosmeceutical research with powerful actives like NMN, Bakuchiol, and Resveratrol. Their transformative formulas work at a cellular level to restore, repair, and revitalize skin. Offering results-driven solutions, they help improve skin's appearance, achieving a more youthful, radiant complexion through innovative, effective skincare.

Curù Skin

Ontario

Born from Italian-Canadian founder Melodie's struggle with acne and a severe sunburn, Curù Skin redefines after-sun care with high-performing Sicilian botanicals, offering effective relief for sun-kissed skin.

Da Lish Cosmetics

Ontario

Da Lish Cosmetics provides clean, luxurious beauty products handcrafted with natural ingredients for effortless application.

Dealbodies

Ontario

Dealbodies creates clinically-fueled, results-driven body concentrates for (re)active skin—clean, effective, and circular solutions that aren't derailed by dilution.

Dear Lucy Skincare

British Columbia

Dear Lucy Skincare, founded in Victoria, BC, offers luxury, science-backed skincare. Emphasizes environmental responsibility by utilizing locally produced, recyclable packaging and innovative biotech ingredients. The brand is committed to reducing misinformation and promoting informed skincare choices.

Deool Skins

British Columbia

Deool Skins is a Canadian skincare brand focused on clean, science-backed formulas designed for visible results without irritation. Their hero product—the Bakuchiol + Peptides Serum—combines plant-based retinol alternative.

Elate Beauty

British Columbia

Elate Beauty creates high-performing, plant based, cruelty-free and refillable cosmetics designed to empower individuals for more joy and reduce environmental impact.

Electric Lemonade Beauty

Ontario

A female-founded skincare company focused on hydration, with their flagship product being the "After Hours Hydra Luxe Rescue Mask." The brand emphasizes delivering "real glow for real life" with an approach described as "Radiance without rules."

Elle Hall Inc

Ontario

Face Cloths by Elle Hall: 100% natural, single-use towels designed to protect the skin barrier, reducing acne-causing bacteria and irritation. Dermatologist-recommended, fragrance-free, vegan, and biodegradable.

Ember Wellness

Ontario

Ember Wellness provides natural skincare solutions focusing on simplicity, transparency, and efficacy, using high-quality, sustainably sourced ingredients.

Étymologie

Quebec

Étymologie blends innovative botanicals with clinically proven actives for transformative skincare. Our proprietary formulas focus on efficacy, ethical sourcing, and sustainability, delivering results you can trust.

Evalina Beauty

Ontario

Enhance your beauty with our capsule collection of high-performing cosmetics with clean ingredients and nourishing skincare benefits. Parabens and cruelty-free, vegan-friendly and lightweight for simple elegant luxury.

Everist

Ontario

Everist creates 20x award-winning hair and body concentrates that are better for the planet and amazing for your hair, skin and scalp.

Everyday Chemist

Ontario

Founded by a mother-daughter duo, Everyday Chemist reimagines beauty through EC Studios, their in-house cosmetic R&D lab. From formulation to finish, every product is handcrafted in Toronto with a focus on innovation, quality, and thoughtful design.

F. MILLER

Ontario

F. MILLER is a Toronto skincare brand making botanical oils, a toning mist and balms for face, body, lips and hair, in clear glass bottles with simple sage-green labels.

FirstBase Skincare

Alberta

A holistic brand focused on long-term skin health. FirstBase ECOCERT® COSMOS ORGANIC products target sensitive skin with clinically validated actives. Embracing a less-is-more approach, promoting wellness and sustainability.

Ghlee Skincare

Ontario

Ghlee offers ghee-based skincare products, blending traditional ingredients with modern formulations for natural nourishment.

Glow Jar Beauty Inc

British Columbia

Barrier-first skincare made in Canadian labs. Glow Jar Beauty leads with education to help women understand their skin, support barrier health, and build simple routines that work with skin as it changes.

Good Juju

British Columbia

Good Juju offers natural, zero-waste personal care products designed to reduce environmental impact and promote a healthy lifestyle.

Graydon

Ontario

Graydon Skincare offers plant-powered skincare products formulated with clinically proven superfood ingredients, suitable for all skin types.

Green Beaver

Ontario

Founded by scientists. Powered by nature. Made in Canada since 2002, Green Beaver creates effective natural personal care with thoughtfully selected ingredients and science-backed performance.

Green Room

British Columbia

Green Room specializes in high-performance, plastic-free, and travel-friendly haircare and are the creators of the world's 1st complete colour correcting shampoo and conditioner bar collection. Made in Victoria, BC.

Guests on Earth

Ontario

Guests on Earth creates plant-based home and body care products designed to support well-being and environmental sustainability.

Hadaka Beauty

British Columbia

A proudly Canadian company committed to integrity, quality, and effective results. Each product is thoughtfully curated to deliver a luxurious yet affordable sensory experience.

Harvest Moon Beauty

Ontario

Harvest Moon Beauty is a lunar collection of beauty products that focuses on pure Canadian agricultural heritage. They focus on utilizing as many Canadian manufactured raw ingredients as possible.

Hello Joyous

Ontario

Hello Joyous creates thoughtfully crafted skincare and haircare, powered by certified organic botanicals and earth-first practices for joyful, everyday routines.

Hereward Farms

Ontario

Hereward Farms turns homegrown lavender into all-natural Canadian beauty that's anything but old-school. Fresh, clean, sustainable, and made to spoil you — straight from our fields to your soul.

Honeydew Labs

British Columbia

Introducing Honeydew Labs, where skincare meets authenticity. Committed to delivering natural, proven skincare ingredients, that are effortlessly enjoyable for daily use.

House of T•L

Ontario

House of T•L is a modern apothecary dedicated to crafting clean, effective skincare products that bring joy to your daily rituals, transforming them into moments to look forward to.

HUNA

British Columbia

HUNA is an organic herb farm and multi-award-winning, clinically proven organic herbal skincare company. Their products harness the power of nature to deliver effective, clean skincare solutions.

IDC Dermo

Quebec

IDC, a doctor-founded Canadian brand, creates award-winning, high-performance skincare. With 25 years of expertise, our patented anti-aging protocol blends dermatological ingredients for visible results at every stage.

I'm Hair For You Always

Ontario

I'm Hair For You Always empowers women with natural, effective hair care that strengthens, nourishes, and restores confidence, helping every woman feel proud of her hair.

Indeed Labs

Ontario

Indeed Labs offers affordable, science-backed skincare solutions designed to address various skin concerns. Founded by Canadian entrepreneur Dimitra Davidson, the brand is committed to providing high-quality, clinically proven products that deliver real results for real people.

Inoki Bathhouse

Ontario

Inoki Bathhouse provides spa-grade tea bath experiences, combining natural ingredients with guided rituals for relaxation and rejuvenation.

JB Skin Sävvi

Quebec

JB Skin Sävvi, launched in 2016, is a women-owned, Canadian-made, B Corp, and COSMOS-certified skincare brand. Featured in Oprah's Favorite Things and Vogue, it champions sustainability and conscious beauty.

Kaia Naturals

Ontario

Kaia Naturals, founded by beauty industry maven "Madame Sweat" with over 2M followers and 40M video views and a weekly advice column, Madame Sweat leads the company with a focus on education about body hygiene.

KEMA

Alberta

KEMA is a clean, clinical skincare brand proudly made in Canada - rooted in nature, and elevated by science. Each product formulated with botanical extracts, high-quality vitamins, and advanced peptides.

Ladoni Kind Beauty

Ontario

Ladoni Kind Beauty crafts hormone-friendly skincare with African botanicals & science-backed actives. Rooted in kindness, they blend tradition & innovation for radiant, nourished skin— intentional, sustainable & effective.

Lasève

Quebec

Lasève offers award-winning, small-batch hair care crafted in Quebec, Canada. Infused with organic maple water & tree extracts like oak & birch, our Leaping Bunny-certified formulas blend nature & science for healthy, eco-conscious hair.

LASPA

Ontario

LASPA Naturals offers natural mineral sun and skincare products formulated with certified organic ingredients for safe and effective protection.

LOHN

Ontario

LOHN creates candles, essential oils and room mists using layered scents, designed to elevate your atmosphere and take you on a journey.

LOVEFRESH

Ontario

LOVEFRESH provides all-natural, luxurious bath, body, and beauty products handcrafted in Toronto.

Luna Nectar

British Columbia

Luna Nectar is a Canadian beauty brand specializing in vegan, cruelty-free hair and lash care products. They focus on natural, scientifically-backed formulations to enhance hair and lash density, while emphasizing environmental sustainability through plastic neutrality and circular beauty initiatives.

Margin

British Columbia

Margin develops award-winning, multifunctional performance products for skin and senses. By leveraging material science and biotechnology, it condenses multistep routines into clinically effective hybrid essentials.

Maris Dae

British Columbia

Maris Dae is an owner-led body care brand from Vancouver, British Columbia. Its vegan, cruelty-free formulas are made in small batches around red algae and bull kelp farmed in British Columbia, and 1% of sales goes to environmental and social causes.

Mimar Skin

Ontario

Mimar™ was born from a desire to push the boundaries of what natural skincare could achieve—merging the power of premium botanicals with cutting edge biotechnology creating skincare that are both luxurious and highly effective.

Mintier

Ontario

Mintier offers innovative, clean, and natural oral care solutions designed to enhance fresh breath and overall wellness. With thoughtfully crafted products free from sugar and artificial additives, Mintier redefines oral care with a focus on effectiveness and sustainability.

Moor Spa

British Columbia

Moor Spa harnesses Austrian Moor to nurture skin. 100% naturally derived and free from parabens, sulfates, or synthetics. Steeped in Europe's healing tradition, Moor Spa ensures truly safe, proven transformative results.

More Than Lips

British Columbia

More Than Lips is dedicated to caring for Mother Earth by using ethically sourced, natural ingredients and sustainable supply chain practices to create our plant-based, all-natural lip balm.

Mushroom Envy

British Columbia

Mushroom Envy harnesses the extraordinary power of mushrooms and redefines clean, premium skincare with organic ingredients that nourish and restore skin to its natural beauty, effortlessly.

My Petite Coco

Ontario

My Petite Coco is the only Canadian-made baby skincare brand founded by a physician mom, offering clean, gentle formulas with premium natural ingredients.

Naetal Skincare

British Columbia

Naetal Skincare creates natural, non-toxic skincare for mamas, babies, and sensitive skin needs. Formulated with colloidal oatmeal and organic calendula, their gentle products soothe, nourish, and protect. Made in Canada.

Nala

British Columbia

Nala offers free-from deodorants and body care products made with natural, organic ingredients, promoting health and confidence.

Naturemary

Alberta

Naturemary provides 100% natural, chemical-free pain relief utilizing proprietary Bioterpene™ Technology. Biologist-formulated, our products deliver fast, science-backed relief from pain and inflammation.

NENA Skincare

British Columbia

Feel Good About What You Put On Your Face. NENA's mission is to empower you to embrace your natural beauty at every stage of life—whether you're in the sophistication of your 50s or the bloom of your 20s—through the power of nutrient-rich, sustainably sourced skincare that nourishes, hydrates, and revitalizes your skin.

Neo Naturelle Cosmetics

British Columbia

Neo Naturelle creates Canadian-made, hormone-friendly skincare for peri- and post-menopausal skin, blending clean, vegan ingredients with high-performance formulas that support hydration, barrier health, and radiance.

Niyama Wellness

Ontario

Niyama offers clean, premium, plant-based wellness supplements and luxury bath soaks—formulated in Canada and proudly woman-owned. 100% Canadian-made self-care.

Nüla

British Columbia

NÜLA hair & skin care is an all-natural line formulated by hairstylist, Melissa Taylor, in Vancouver BC. She wanted to provide clients with clean, organic when possible, and natural hair and skin products that work!

NuVsio

Ontario

From Toronto to Tokyo, the Oscars to NYFW, NuVsio is a global leader in natural skincare technology. Dr. Brei's pioneering research blends nature and science for holistic healing and rejuvenation.

OKOKO Cosmétiques

British Columbia

OKOKO Cosmétiques offers luxury, high-performance skincare that combines innovation, sustainability, and mood-boosting properties. Crafted with rare, upcycled ingredients and artisanal craftsmanship, each product delivers transformative results through a luxurious, sensory-rich ritual.

Om Organics

British Columbia

100% natural skincare that uses nature's most potent and powerful botanicals, including ingredients known for their efficacy and healing properties. Designed to target anyone's unique combination of skin challenges.

One Compass Beauty

Alberta

Maximalist skincare, guided by a belief in freshness and formulated without added fragrance. Prepared monthly in Canada through a slow botanical infusion and a full composition of ingredients.

Original Co.

Ontario

Tia-Marie Rivard founded The Original Co. to celebrate individuality and inclusivity, inspired by her daughter's strength. More than just skincare, it's a mission-driven brand dedicated to creating a kinder, more equitable world through self-expression and empowerment.

Paraphrase Perfume

Alberta

Paraphrase Perfume is an independent, Canadian perfume line inspired by hazy daydreams and half forgotten memories. They create scents to slow you down and help the small beautiful moments shine.

Paume

Ontario

Paume provides elegant, effective hand hygiene solutions with a focus on sustainability and clean ingredients.

Phytosurgence

British Columbia

Phytosurgence creates skincare & makeup with every skintone and age in mind. Renowned for its unique textures and colors, the brand offers products that are truly one of a kind.

Piper Lily™ Skincare

Alberta

PIPER LILY™ is a minimalist, multi-award-winning clean skincare brand, crafted near the Canadian Rockies. Enhanced with a proprietary Phyto-Mineral Concentrate. Organic, cruelty-free, and rooted in intentional rituals.

Plume

Alberta

Plume Science offers natural, science-backed solutions for enhancing lashes and brows. Their patented, Canadian-made formulas promote hydration, longevity, and protection, delivering thicker, healthier, and longer-looking lashes and brows.

Province Apothecary

Ontario

Province Apothecary crafts organic, wildcrafted skincare products, blending the purest ingredients to benefit the skin and support overall health.

Purana Skincare

Alberta

Purana Skincare blends nature's therapeutic wisdom with scientific innovation, redefining clean beauty. Its formulations are free from phenoxyethanol, glycols, palm oil, and fragrance, ensuring pure and effective skincare.

Pure & Bold Beauty

Ontario

Toronto-based clean beauty. Where ancient Moroccan wisdom, nature's finest ingredients, and modern science unite — creating rituals that transform daily care into an authentic experience.

Rocky

Alberta

Inspired by the mountains we call home, Rocky has been crafting natural products for over two decades - formulating and manufacturing everything right here in our workshop in the Canadian Rockies.

Ruddi Skincare

Ontario

RUDDI provides gentle, effective relief for inflammatory skin conditions by supporting a healthy microbiome and strengthening the skin barrier for lasting balance and resilience.

Sahajan

Ontario

Sahajan delivers evidence-based skincare rooted in Ayurvedic wisdom, using natural ingredients to enhance skin health.

Sangre de Fruta

British Columbia

Sangre de Fruta crafts botanical body care with exquisite scents and lush textures, blending old-world wisdom with modern luxury for a ritualistic, sensory escape. Artisanally made on Bowen Island.

Schäf

Ontario

Schäf's minimalist philosophy combines the gentle nurturing of plants with the powerful results of science, creating an exceptionally clean, simple, and transformative skincare line.

SiSi Georgian Bay

Ontario

SiSi Georgian Bay delivers skin-loving care with nourishing botanicals and pure ingredients. Made on the shores of Georgian Bay, natural skincare products that hydrate, restore, and reveal your most radiant skin.

Skin Frequency

Ontario

Skin Frequency provides topical skin nutrition with healing botanicals, gentle actives, and absolutely nothing else—pure, effective skincare for radiant, healthy skin.

Skwálwen Botanicals

Alberta

Sḵwálwen is an Indigenous skincare line that honors Skwxwú7mesh (Squamish) plant knowledge and ancestral traditions by using sustainably harvested and sourced botanical ingredients to balance and renew the skin.

Smith Farms Skincare Inc

Quebec

Smith Farms is a woman and family-owned brand that creates high performing, gentle, clean products that are designed for sensitive, troubled skin.

Somerset Moss

British Columbia

Somerset Moss offers minimalistic botanical skincare to nourish both skin and self, providing restorative wellness through a sensorial experience.

SONDR

British Columbia

SONDR offers non-toxic, vegan deodorants and personal care products that are both effective and affordable. Their mission is to make clean living mainstream while ensuring high ethical standards.

Stark Skincare

Quebec

Canadian-crafted since 2011, Stark unites northern botanicals with innovative actives. Their thoughtfully formulated skincare supports skin's natural resilience while elevating your daily ritual.

Sueet Skin

Ontario

Sueet is minimalist skincare for the barrier-obsessed. Powered by rich lipids and whole ingredients, their formulas mimic what your skin makes. No fluff, no filler, just uncompromising care for dry, dehydrated skin.

Tease

Ontario

Tease Tea offers all-natural, tea and botanical-based wellness essentials designed to support various health goals, including sleep, focus, and immunity. Their biodegradable and refillable tea collection aligns with a commitment to sustainability and impact. A portion of proceeds supports ambitious women founders through funding and mentorship programs.

That Good Good Shea

Ontario

That Good Good Shea creates effective body care powered by African botanicals and modern formulations to hydrate, protect and nourish the ever-changing skin.

The Cure Skincare

Ontario

The Cure Skincare offers simple, plant-based formulas powered by Irish Sea Moss and nourishing plant ingredients to deeply hydrate, soothe, and support healthy, balanced skin naturally.

The Eco Alchemist

British Columbia

Multi-award-winning clean beauty brand featuring low waste, vegan products. From shampoo bars to refillable skincare & plastic-free deodorant, each formula is mindfully created with your wellbeing & our planet in mind.

The High-End Hippie

British Columbia

Hair therapy, not just shampoo bars. Wildcrafted with organic botanicals to transform your hair from roots to ends. Salon-quality, Clean, 100% Canadian. Fall in love with your hair.

The Other Skincare Company

British Columbia

The Other Skincare Company offers clean, effective formulas designed to support problematic skin conditions like hormonal acne, redness, and sensitive or reactive skin. Their award-winning products feature bioavailable ingredients, free of endocrine disruptors, to deliver real results.

The Peace Labs

Alberta

The Peace Labs elevates holistic healing with Eastern-inspired, wellness products like Peace Balm that are rooted in Traditional Chinese Medicine. Made in Canada, 100% natural, vegan & cruelty-free.

The Sunscreen Co

Ontario

The Sunscreen Company offers premium all-mineral sunscreens and skincare products, meticulously crafted by an expert panel of physicians and chemists. Their high-concentration zinc oxide formulas provide superior UVA protection without chemical SPF boosters, ensuring safe and effective daily skin care.

Three Ships

Ontario

The first all-natural skincare collection backed by powerful science, radical transparency, and dermatologist-tested formulas that actually work.

Tidelands House Atelier

Ontario

Tidelands House is a fine skincare atelier crafting phytonutrient-rich formulas with floral minerals, bioactive ferments, and regional roots. Herbalist-formulated using historic methods in communion with the land.

Truly Lifestyle Brand

British Columbia

Truly Lifestyle Brand was founded with the purpose of empowering your natural beauty while using clean, high quality ingredients that you can feel good about using on your skin. Cruelty-free, plant based & affordable!

Vintage Noon

Ontario

Vintage Noon creates effective skincare tailored to the travel-inclined. As Vintage Noon emerged, so did the desire to build a community of like-minded travel and beauty enthusiasts.

VO Beauty

Ontario

Canadian-made skincare for sensitive skin, acne, rosacea, eczema, and damaged skin barriers. Every VO formula is handcrafted by an esthetician and inspired by over 15 years of treating real clients.

Weirli

Ontario

Weirli turns your shower into a shrine. Soap squares with carefully chosen natural ingredients to deliver an immersive experience for the body, mind, and spirit. Gently scented with essential oils. Vegan.

Well Kept Essentials

Nova Scotia

Sustainable bath, body, and home essentials designed to bring intentionality to daily routines, transforming them into enjoyable rituals. Each product is handmade, hand-poured, and hand-packed in Vancouver, Canada.

Wild Grace

Quebec

WILD GRACE fuses Ayurvedic wisdom and modern skincare into eco-luxe rituals, revealing radiant skin and inner harmony.

Wildcraft

Ontario

Wildcraft creates 100% natural skincare products handcrafted in Toronto, designed to nourish the skin and simplify beauty routines.

Youva Skincare

Ontario

A Canadian skincare brand dedicated to creating effective, wellness-focused products. YOUVA is designed to support skin health with a focus on simplicity, quality, and sustainability.

Zero Waste MVMT

Manitoba

Zero Waste MVMT creates eco-friendly, plastic-free products designed for both you and the planet. Its thoughtfully crafted essentials use natural, non-toxic ingredients that are better for your body and the environment.